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On August 24 the Toronto Police Department spoke of "two unconfirmed reports of suicides" associated with the leak of customer profiles along with extortion attempts, offering a $500,000 reward for information leading to the arrest of the hackers.CEO Rob Segal said in an interview with the Wall Street Journal that the company is making ongoing investments to enhance privacy and security safeguards, including a partnership with Deloitte’s cyber security team.
Ashley Madison had over 70,000 bots sending fake female messages to male users.Ashley Madison employs guerrilla marketing techniques to advertise its site.One such technique has been the creation of fake criticism websites filled with ads for Ashley Madison and anonymous testimony that the site is legitimate. Ashley Madison Scams.com" was registered to Ashley Madison owner Avid Life.Any follow-up messages between the two members are free after the communication has been initiated.Ashley Madison also has a real-time chat feature where credits buy a certain time allotment.Segal also announced new discreet payment options, including Skrill, Neteller and Paysafe card.
Position-Shift allows people to shift their public geolocation to protect their privacy and security while on a smart-phone or social network.
In 2015, the Ontario Superior Court dismissed the case without costs, a result with which Avi Weisman, vice-president and general counsel for Avid Life Media, said the company was "very pleased".
the site was hacked by a group known as "The Impact Team".
Also in 2009, NBC refused an ad submitted by Ashley Madison for the network's broadcast of Super Bowl XLIII.
In 2012, the company was sued by former employee Doriana Silva, who stated that in preparation for the launch of the company's Portuguese-language website, she was assigned to create over a thousand bogus member profiles within a three-week period in order to attract paying customers, and that this caused her to develop repetitive stress injury.
The data disclosures in 2015 revealed that this "permanent deletion" feature did not permanently delete anything, and all data was recoverable.